Creating Targeted Content

Creating Targeted Content
10 Tips on how to generate targeted ideas for your website content

1. Participate in chat rooms related to your targeted audience. Watch what questions people are asking and ask others what information they're interested in.

2. Examine what information in being broadcast on TV, news and talk shows. That information is usually hot topics.

3. Hang out in similar message boards. People leave questions for information they're seeking. That is a strong indicator of subjects to write about.

4. Survey your web site visitors or current customers. Ask them what type of articles they would like to see published on your web site or in your e-zine.

5. Regularly check your site's guest books. People sometimes leave questions or comments that would help you generate high readership articles.

6. Check online bookstore's best sellers list. They're very good resources for finding winning topics and ideas to write about.

7. Use the time of year to come up with good topics. You could relate your content to the holiday, season, things that happen years ago during that time, etc.

8. Join some related e-mail discussion lists. Explore the question being asked and the subjects people are discussing.

9. Relate your article to a current fad that's going on in your specific industry. The topic is usually interesting to your target audience.

10. Make a file of visitor or customer questions you receive via e-mail or phone. Usually, others have the same questions, but never ask.

Website promotion

Website promotion is a vital area in internet marketing that you should learn to master immediately. Your website is your HQ on the web, and as such, should be made prominent at the soonest possible time. The more people who would know about your website, the more visitors you would have. Increased web site traffic would mean more potential sales and an expanded customer base. Here are ten useful ways to increase the volume of traffic of your site: 1. Get Your Own Domain Name. People will never forget catchy domain names. Getting your own domain name will provide familiarity and recall. Be sure to choose a short and easy to remember domain name that is appropriate to your business. 2. Upload New, Original and Useful Content. Blatant ads such as banners and pop-ups only irritate visitors. Give them information they can't find anywhere else, and give it to them for free. Always think benefits when posting a new article or feature. Thinking of ways to get your visitor what they want will establish respect and more importantly trust. 3. Submit Your Site to Search Engines. Search engines bring more than 75% of traffic to most web sites. Search engine submissions means serious work. This involves search engine positioning and Meta tag placements. It doesn’t end there because you need to test this with a number of search engine tools. This process involves constant monitoring of website competitors, and continuous editing of pages. 4. Pay For Top Spots. The best way to get website traffic without trying too hard would be through paid advertisements. These advertisements would be posted on prime locations or banners of websites. Popular websites like leading newspapers and search engines would provide immediate recognition and visibility to their customers. Of course this entails some substantial advertising budget, but it is a good recourse for those who could afford it. 5. Form an Online Community. An online community can be a message board, email groups, discussion list, and even a chat forum. Actively participate in these on-line groups by posting answers to other people’s questions and post appropriate information. Be visible and include your signature at the end of your postings. Maximize these special interest groups because people in online communities get involved easily and are ready to communicate with others. 6. Start Your Own Mailing List. It is the best way to keep in touch with your prospects and your customers. This is the best way to build the credibility needed to close a sale to your target market. 7. Start an E-Zine for Your Website. An E-zine is an extension of your site, but this will highlight new information and features of your site. People will be reminded of your website as they read each issue. If they find they issue interesting or worth sharing, they can easily and instantly pass this on to the people within their network. 8. Submit Articles. Write your own article and submit it to e-zines, websites and magazines that accept article submissions. Be sure to include your business and contact information and website address in the resource box. 9. Exchange Ads. Create ads that will promote your business and website. Submit this to e-zines or other websites in exchange for free ad space in your own electronic publication. Your presence to other site or publications is very important in getting the increased traffic that you want. This is usually facilitated with either simple links or flashy banners. 10. Update Your Website. Your website should always be up and running. It is to your advantage if you maintain your website with new articles and updated features. Maintain a clean layout and check for broken links, images and pages. If they always find what they want and need, they will surely be coming back each time. Additionally, search engine spiders love a site with changing content!